INDUSTRY AUDITS
Same audit engine, different emphasis. Each industry page highlights the failures we see most — the ones that matter for how that vertical is actually searched.
5 industriesFree · 30 seconds · No card
Dental practices live and die by local search. When someone searches "dentist near me," the practices that show up first get the appointments. Yet most dental websites are riddled with issues that tank their rankings: missing meta descriptions, slow-loading hero images of smiling patients, and zero structured data for Google to display appointment info in search results.
Legal services is one of the most competitive verticals in local search. A single click on "personal injury lawyer" can cost $100+ in Google Ads. That makes organic SEO — and the website quality behind it — worth its weight in gold. Yet most law firm websites are surprisingly poor performers.
Plumbing is an emergency-driven business. When a pipe bursts at 2 AM, homeowners grab their phone and search "emergency plumber near me." The plumber whose site loads fastest, looks most trustworthy, and appears first in the map pack gets the call. Every second of page load time and every missing trust signal costs jobs.
Real estate websites are content-heavy by nature — property listings, neighborhood guides, agent profiles, and market reports. That volume of content is an SEO goldmine if the technical foundation supports it. But most real estate sites are built on IDX platforms that sacrifice technical SEO for listing functionality.
Restaurant websites have one job: get people through the door (or to the online ordering page). Yet the average restaurant site fails at the basics. Menus are uploaded as PDFs that Google can't read. Hours are buried three clicks deep. The mobile experience — where 75% of "restaurant near me" searches happen — is an afterthought.
